The company world runs on goods. Profits and losses, income forecasts, and item offerings are all the lifeblood of a provider and they're all driven by products. It should come as no surprise then that you would want to defend your items with patented technologies - but it turns out there is far more to it than just protection.
With a patent to item mapping, you could start assigning a accurate value to patents. With that improved capability you have a greater capacity to maximize the return on your intellectual property investment.
That's considering that you would have a better understanding of which patents are your most useful and which have exceptionally small value. If you could tie your patents to your goods the actual assessment could be performed with higher accuracy and precision, which in turn could help you:
o Comprehend regardless of whether or how much to prune your portfolio mainly because you could tie it far more directly to your balance sheet
o Gain insight into new licensing opportunities.
o Establish how to direct future R&D investments.
o Improve your existing capability to manage shield and exploit your intellectual property patents.
By attempting to map patents to product/brands, you acquire a extremely targeted set of possibilities that allow an understanding of the relationships between patents and the product/brands they defend.
The question is how would you go about mapping and correlating patents and goods/brands?
One answer is a proprietary process Innography employs, referred to as SemaMap(TM), which uses semantic mapping between trademark descriptions and the language employed on patents. Narrowing it further, trademarks and patents owned by the exact same business and that share other attributes truly refine the scope to generate a targeted list of patents to trademark associations.
Now that we have a patents-to-trademarks linkage there are a quantity of use circumstances that are ground breaking and innovative:
o Looking for disconnections between brand protection and . That is, how well are your products/brands protected by patents?
o How do I fully grasp what patents I can leverage to defend my merchandise?
o If I have crucial patent technology, what outside goods/brands might be infringing on my patents (e.g. not owned by the same corporation, branded following the date of the patent, similar semantic space, and so on)?
o What patents may I be infringing on in various item arenas (Freedom to Operate)?
o How do I compare two companies' patent and item positions?
o How do I know exactly where a new patent may well be applied to a item?
There are several significantly more examples, but these associations present a extremely unique insight into a approach that hasn't been feasible before. This capability is an business 1st that has the prospective to change the way people feel about both their patents and their trademarks. It establishes an intrinsic link in between the technologies they own and brands/goods they have developed and brought to market place.
An understanding of how merchandise are associated to patented technologies can support you defend, defend and exploit a significantly higher segment of your intellectual property. We're no longer talking about only patents, which is the present mindset in the market. I personally think this represents a change in how individuals view their IP - that it will foster a much more integrated view of IP management and its home business value.
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